Chapter Nine

The understanding of these three things triggers the way the response to a crisis is managed:

1. The public and political environment in which the crisis is occurring.

2. The culture and inner workings of the organization facing the crisis.

3. Human nature

There are types of crisis that categorized:

1. Acts of God (nature such as storms, earthquakes, etc)

2. Mechanical problems (ruptured pipes, metal fatigue, etc)

3. Human Error (miscommunication, something was opened when it wasn't suppose to be, etc)

4. Management decisions, actions or inaction (problem isn't serious, nobody will find out, etc)

The media has a strong effect on our lives. EX: Haiti and Katrina Disasters

There are guidelines to follow in cases of a crisis

1. Anticipate the unexpected

2. Institute and practice a crisis communications plan for those events that may happen to your organization

3. Train employees in what to do

4. Have one spokesperson communicating to the public and media during the crisis