There are five different types of regulators when it comes to social conduct, according to our book they are traditions as far as what has been done in the past, public opinion as far as what is accepted in that community, the law, morality, and ethical stands that are set by different types of professions, organizations, and as well as ourselves through our conscience. These factors keep society functioning. Its important to keep in mind that customs and changing times are involved in deciding what are the standards of ethics.
In general, what needs to be figure out is the companies, communities set standards and abide by them or motivate a change in accept.
EX: Everyone usually says its unethical for American companies to hire foreign people to make such things as clothes for cheaper prices. PR practitioners have to spread the awareness of either they do that but for what appropriate reasons or that they do not do it. Companies such as Abercrombie have clothing made all over the world but you don't hear anything about "sweat shops" because they promote themselves well.
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