Chapter Seven

This chapter is mainly about the news media, mass media, and communications media and how we as PR practitioners should develop a positive relationship with them in order to have them be able to make the public aware of the organizations information and to give us a fair chance, or at least a balanced reportage, when we're on the "hot seat."

We should be aware of the guidelines that have "survived" such as having a spokesperson to answer inquires or a constant education given to the employees and spokespeople on how to handle and speak with news media.

EX:

A classmates presentation in the past regarding the head coach of the NFL football team the Dallas Cowboys. The spokesperson, the owner, had to be very clear on what he said about his head coach to the media because anything can be misconstrued by saying one wrong word. The media likes to show an organizations faults at times and thats why constant education about handling the media with their football players and anyone involved would be beneficial to the teams reputation.